Austria conducted a survey on Tablet PC. Had the Austrian press agency (APA). 580 Persons to the large theme of "Mobile use of media" were polled. Of course these are the data not exact usage statistics, but only the opinion of the inhabitants. Even though it primarily is the respondents users of online media, the statements contradicting the current facts appear.
For example, most expects of them, that by 2020, almost 30 per cent of all Austrians have a Tablet PC. For 2015, you already see 15 percent in the possession of such a device. The numbers seem unrealistic, as soon as they are verified with the current state. APA reported that currently only 50,000 Austrians have a tablet. This is not even one percent. If the respondents are right, then would the market within the next four years explode and to multiply the number of users.
The survey was one also to the question of the future of traditional printed media. Always when talking about tablets, one wonders whether they will replace the traditional media. In Austria, this risk is seen by few. Only eight percent assume that the classic paper in the future is no longer read. About 30 percent assume that paper media are always preferred by most. However, a full 25% estimate that the use of traditional newspapers and magazines will enter in the next ten years behind the digital use.
Another poll by Mindshare shows that the Austrians of the use of screen media are by no means averse. About half of the daily media use by devices with display. At the top is the Internet, sacrifice for which people every day around two hours, which corresponds to a quarter of the total usage time one day. Second is the radio, as a screen-free medium with 113 minutes. Then follows the television, for which approximately 100 minutes per day be sacrificed. Only in fourth place the classic paper media find themselves, for whose reading the average Austrian used about 30 minutes of his day. Thus, the population seems not very unwilling media innovations and the assumption of those polled by the APA could occur.
Source: http://www.wirtschaftsblatt.at/archiv/umfrage-2020-haben-29-prozent-der-oesterreicher-einen-tablet-pc-478144/index.do
Tweet in Austria was carried out a survey on Tablet PC. Had the Austrian press agency (APA). 580 Persons to the large theme of "Mobile use of media" were polled. Of course these are the data not exact usage statistics, but only the opinion of the inhabitants. Even if it is the respondents...
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